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Reduce your bounce rate on Google analytics by trying some of these tips. The bounce rate of your website is very important.
Bounce rate is the percentage of single-page visits or visits in which the website visitor left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Bounce Rate, the percentage of web site visitors who arrive at an landing page on your web site, then leave without visiting any other pages or leave without going any deeper into the site. Bounce rate is typically measured as a percentage. The lower the bounce rate that you have the better as this is an indicator of how users are engaging with your website.
Provide Relevant Content, seems simple enough doesn't it? Well then why are so many sites not doing it and why are people abandoning sites soon after arriving on them? If you are going to optimize a webpage, do it right. When writing copy, consider your audience.
Use the Language of your Target Audience - do you really think that using the fancy design is always the way to go? Well sometimes, but many times your target audience may be versed in an entirely different language... that is their own language. Media speak may not always be the same language that your target audience uses or is looking for. Work to understand your target audience and the terminology that they are using. If your content can speak to your site visitors, your bounce rate will decline significantly.
Have Clear Navigation, if you are lucky enough to have a user find your site through Organic Search, treat them well. Every site page that you makes up your site, should have clear and intuitive navigation to guide the user through their site experience. Capture their interest and guide them with a well interlinked site to assist them in finding all of the information they are looking for. If they expect to see pricing on the site, be sure to provide them with this information. Someone who performs a search for "CRM pricing comparisons" expects to find a page that features jus that, comparisons of CRM pricing.
In order to understand bounce rate, you must identify it within your site analytics.
Provide Good relevent Content , whether in the form of page copy, images, video etc. Be sure to provide sufficient content to your site visitors. If you have a page about green widgets, make sure that you have some information on green widgets. Here's a hint, product or vendor comparisons work well, as do consumer reviews, pricing and shipping information. Having a brief sentence or two just doesn't cut it. Try to have a minimum 200-500 words of content on your site pages.
Update Your real Content, if you have content that is dated, consider adding some new information. Check your analytics to see which pages have the highest bounce rate and revisit the page copy for these pages.
Bounce rate is the percentage of single-page visits or visits in which the website visitor left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Bounce Rate, the percentage of web site visitors who arrive at an landing page on your web site, then leave without visiting any other pages or leave without going any deeper into the site. Bounce rate is typically measured as a percentage. The lower the bounce rate that you have the better as this is an indicator of how users are engaging with your website.
Provide Relevant Content, seems simple enough doesn't it? Well then why are so many sites not doing it and why are people abandoning sites soon after arriving on them? If you are going to optimize a webpage, do it right. When writing copy, consider your audience.
Use the Language of your Target Audience - do you really think that using the fancy design is always the way to go? Well sometimes, but many times your target audience may be versed in an entirely different language... that is their own language. Media speak may not always be the same language that your target audience uses or is looking for. Work to understand your target audience and the terminology that they are using. If your content can speak to your site visitors, your bounce rate will decline significantly.
Have Clear Navigation, if you are lucky enough to have a user find your site through Organic Search, treat them well. Every site page that you makes up your site, should have clear and intuitive navigation to guide the user through their site experience. Capture their interest and guide them with a well interlinked site to assist them in finding all of the information they are looking for. If they expect to see pricing on the site, be sure to provide them with this information. Someone who performs a search for "CRM pricing comparisons" expects to find a page that features jus that, comparisons of CRM pricing.
In order to understand bounce rate, you must identify it within your site analytics.
Provide Good relevent Content , whether in the form of page copy, images, video etc. Be sure to provide sufficient content to your site visitors. If you have a page about green widgets, make sure that you have some information on green widgets. Here's a hint, product or vendor comparisons work well, as do consumer reviews, pricing and shipping information. Having a brief sentence or two just doesn't cut it. Try to have a minimum 200-500 words of content on your site pages.
Update Your real Content, if you have content that is dated, consider adding some new information. Check your analytics to see which pages have the highest bounce rate and revisit the page copy for these pages.
